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The Untold Truth Of Wetzel's Pretzels

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Phil Wetzel and Bill Phelps grew their fresh-baked pretzel vision from a single bakery storefront in Redondo Embankment, California to over 340 Wetzel'southward Pretzels locations in the Usa and across the globe. Wetzel'due south fans can at present find their favorite warm, buttery soft pretzel from sea to salty sea at all their favorite haunts including nutrient trucks, theme parks, stadiums, and shopping malls.

Wetzel'south Pretzels has a slogan on their bags, "Moderation has a time and place. This isn't information technology." In other words, this pretzel makes no excuses for carb or table salt content, yet people can't seem to get enough of the chain'due south decadent menu items which includes pretzel pizza, pretzel hot dogs, pretzel desserts, and much more. These doughy delights are hogging the pop culture spotlight, from Hollywood to Instagram. Grab a bite, or maybe a handful of Wetzel Bitz, as we reveal all the delicious stories (with enough of twists and turns) about this popular pretzel chain.

The idea for Wetzel's Pretzels started out on a napkin

When you become a good idea, write it down — just inquire Bill Phelps and Rick Wetzel. According to Business Upside, the genesis of Wetzel's Pretzels dates back to March of 1994. The two friends worked for Nestle at the time and were taking a business organization tour. That'due south when Wetzel decided to share his wife'southward pretzel business organization thought with Phelps: market place big, soft doughy pretzels at malls. Phelps revealed in an interview with Franchise Times that their future pretzel plan was hashed out on a napkin at a pub that evening. Just eight months after, they opened their first store.

Launching Wetzel's Pretzels took cede. Wetzel had to sell his prized Harley Davidson and Phelps' kitchen turned into a testing site for pretzel recipes. The pretzel entrepreneurs then had to persuade a shopping mall owner to come to their house to try their pretzels (via Business organization Upside). The pair's efforts paid off, and they now had their start taste of pretzel success. The side by side big moment for Phelps and Wetzel came about a year later when Nestle agreed to partner with them. The duo opened several more pretzel units before they decided to franchise in 1996.

The founders initially resisted the name Wetzel'south Pretzels

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It would make sense that Wetzel's Pretzels was the perfect name from the showtime. The clever rhyme that sticks with you seems like a no-brainer, simply that couldn't be further from the truth. In fact, "That was like our 10th choice of our proper noun," Bill Phelps told Franchise Times. At first, Phelps and Rick Wetzel rejected this proper noun considering it sounded empty-headed. Instead, the pretzel duo preferred California Pretzels — after all, these California dreamers opened their start store in Los Angeles. That plan was thwarted, all the same, when the name wasn't able to be trademarked.

Nevertheless resisting the proper name Wetzel's Pretzels, Wetzel and Phelps settled simply on just Wetzel'due south (via Franchise Times). To their thwarting, the name wasn't catching on at all. In fact, it confused people. Wetzel's could've been anything similar a machine dealer or a florist. Pretzels had to be in the name for the business to work. Luckily, the pair had the business sense to toss their dislike for the name and go with destiny. The rest, equally they say, is Wetzel's Pretzels history.

Wetzel's offers many crazy, twisted pretzel combinations

Perchance information technology's because they originated in Los Angeles, simply Wetzel's Pretzels sure knows how to put on a show. The made-fresh, manus-rolled pretzels draw crowds with their buttery, doughy fresh scents that waft from the windows. Once the smell and bright signage draws in customers, it's commencement. The dough is the rising star of the show that tin be seen from the window. Employees, or shall we say, pretzel producers twist the doughy delights with such grace it seems effortless.

Across the standard Wetzel Original Pretzel, several options are available. Flavored pretzels include Sinful Cinnamon and Almond Crunch. Cheese lovers tin can find many Wetzel's Pretzels choices like the Cheese Meltdown, Grateful Garlic, Pepperoni Twist, Jalapeno Cheese Melt, and Jalaroni.

You can opt for the playfully named Domestic dog Bites which are 100% beef mini hot dogs, wrapped in hot pretzel and topped with bubbling cheese. And so, there are menu items similar the Original Wetzel Canis familiaris, Cheese Dog, and Jalapeno Cheese Dog. The pretzel company definitely has a sense of humor with sayings like, "The dogs that makes people beg." Customers can also choose dips – cheddar cheese, jalapeno cheese, pizza sauce or caramel sugariness glaze — to compliment their pretzel choice. If you prefer to snack on trivial bite-sized pretzels, go for the Wetzel Bitz, Pizza Bitz, Almond Crunch Bitz, or Cin-A-Bitz. Whether you become big or small, these portable, shareable snacks are ready to satisfy salty or sweetness cravings.

Their boba drinks are Instagram-worthy

Already known for their fresh-squeezed and frozen lemonades, Wetzel'south Pretzels saw potential to add trendy boba (the tapioca balls in bubble tea) to the mix. The plan worked when  the company introduced their Cherry Boba Frozen Lemonade simply in fourth dimension for summer of 2019.The appeal of these fruit-infused boba assurance was not lost on the masterminds behind Wetzel'due south Pretzels. "The craving for Boba, tea and fruit-forward drinks are on the rise," said electric current Wetzel'south Pretzel's CEO Jennifer Schuler, in a 2019 interview with QSR. "Our signature Frozen Lemonade is a guest favorite, and Cerise Boba Frozen Lemonade is an Instagram-worthy, succulent twist."  Beyond the "cherry-flavored popping pearls," The potable is besides made with cherry puree for added fruity flavour as well every bit visual appeal.

The chain's boba ball momentum shows no signs of slowing down. New flavors like the Mango Boba Frozen Lemonade are making waves on social media. Disney Food Blog raved about the book of boba pearls and the subtle, sugariness mango flavor. The post also trumpeted countless postcard-worthy pics of the drink. Layers of pale lemon and mango against sapphire waters at Disney Springs — ah, the power of social media.

Wetzel'due south is the celebrity pretzel

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Wetzel's Pretzels is no stranger to the spotlight. Hollywood A-listers can't seem to go plenty of these tasty twists. Just how did this celebrity fascination with Wetzel'due south Pretzels start? Location, location, location. Take for example, legendary film producer John Davis, who's worked with Hollywood A-listers like Tom Prowl, Meg Ryan and Denzel Washington. According to Inc., Davis regularly visits the nearby location. Later on an employee offered him a sample, he was hooked. Davis is such a devotee to Wetzel'due south Pretzels, he became an investor.

"The pretzel to the stars" has made guest appearances on "Jimmy Kimmel Live," "Ellen," "The King of Queens," and many other movies and television set shows (via Wetzel'south Pretzels). Jimmy Kimmel is such a fan that he did a comedy sketch with "Harry Caray" (Will Ferrell) handing out Wetzel'south Pretzels, and in 2020, officially supported #wetzels4pretzident. Billie Eilish's "Therefore I Am" video caused a stir when she grabs a Wetzel Pretzel at the mall (Seventeen speculates that the video's bulletin is to address Hollywood's body shaming).

Paparazzi regularly catch celebs toting their Wetzel's Pretzel bag (via Wetzel'southward Pretzels). Vanity Fair ran a piece on Ben Affleck existence spotted with Jennifer Lopez's daughter and his kids at Universal CityWalk. What's more than, the rest of article centered on — you guessed it — Affleck's analogousness for Wetzel'southward Pretzels.

You can gloat National (Wetzel's) Pretzel Solar day

Pretzels lovers, be sure to marking your calendar for National Pretzel Day. According to National Today, somewhere effectually 7th Century A.D. monks started creating these twisty treats to resemble praying arms. But it would be several hundred more than years before the pretzel officially got its due. Per U.s.a. Today, in 2003, the governor of Pennsylvania issued a annunciation that April 26 would be National Pretzel Day. What does this hateful for pretzel lovers today? Plenty.

Around the country, pretzel beloved abounds with trips to beer gardens for tastings and of class, freebies. Wetzel's Pretzels typically does something big to celebrate National Pretzel Day. In years past, Wetzel'due south offered a free Wetzel'southward Original Pretzel from 3 pm to close (at most locations). In 2019, Wetzel'south Pretzels gave away 85,000 costless Wetzel's Pretzels nationwide for the occasion (via QSR). Go out it to Wetzel'south Pretzels to put their own twist on the holiday — the visitor took it upon itself to rename the occasion "National Wetzel Day." We're looking frontward to seeing what pretzel freebies are in our hereafter.

You're bound to come across Wetzel'due south Pretzels on your vacation

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Wetzel'due south Pretzels are not just in your local mall anymore. The make's flagship Downtown Disney District location in Anaheim went through a meg-dollar remodel, according to Hospitality Engineering science. The pretzel has moved into East Coast hot spots as well, with not one, just two Disney Springs locations at Walt Disney Globe in Florida. Wetzel'south Pretzels takes center stage at Disney Springs where y'all can nigh affect the stage with live shows. The concatenation also has prime existent estate on the CityWalk at Universal Studios Hollywood. Of course, you don't accept to stick to theme parks. Grab a pretzel before the 7th inning stretch at Dodgers Stadium or other sporting venues. Pretzel lovers tin likewise visit a Wetzel'southward cart at the scenic Santa Monica Pier.

Whether you take your next vacation by air or automobile, Wetzel's Pretzels has you covered. That's because you lot can get your favorite pretzel fix in several airports and gas stations. Wetzel's Pretzel joined forces with Phillips 66, Conoco and 76 branded convenience stores to bring hot pretzels to more route trippers, Nation'south Eatery News reported. Of course, if you're feeling nostalgic, you tin nonetheless take a trip to the mall for a Wetzel's Pretzel. Maybe a shopping trip to The Mall of America or Macy'south might just have to do until your next Wetzel's Pretzels vacation.

Wetzel's Pretzels' goal of 'earth domination' hasn't gone according to plan

Wetzel'due south Pretzels is a staple beyond America, simply they have high plans to take over the world. The company website touted, "No border tin can concord united states of america! People effectually the world demand pretzels" in reference to the chain'southward move to Puerto Rico in 1998. The Puerto Rico pretzel expansion continued with a 7th unit of measurement added in the town of Plaza Centro, according to QSR. The visitor fifty-fifty created a pretzel simply institute on the island, the sugar-coated "Majorca."

Across U.S. territory, Wetzel's Pretzels has a kiosk at the Panama Airport, and the concatenation also migrated upward due north to Canada. Back in 2018, a printing release announced that the company would be bringing l locations to Prc. While a Wetzel's Pretzels did open in Shanghai that year, that location is now closed, and the full expansion never materialized.

Responding to hitting the 100 unit mark in 2001, Wetzel'south Pretzels boasted information technology was "i step closer to earth domination," but over two decades afterward, the chain remains far from achieving that goal. However, nosotros maintain that a Wetzel'due south Pretzels global expansion might just make the globe a better place. Later on all, pretzels are an international symbol of beloved (via Heinz History Centre).

Wetzel'south Pretzels joined forces with food trucks

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Set to tie the knot? Seek out Wetzel's Pretzels for your upcoming prenuptial political party. West Coast nutrient trucks are rolling into special events like weddings, festivals, block parties, corporate events, and more. Wetzel'southward Pretzels nutrient truck locations are specific to California, Arizona, Texas and Nevada. In Utah, the company partnered with Thirst Drinks to roll out a truck. The collaboration came about when Thirst Drinks co-founder Ethan Cisneros establish out Wetzel'due south Pretzels had not made information technology to Utah and sought to change that. (Winter is hibernation time for the truck, but come spring it is ready to roll.)

Wetzel'southward Pretzels hopes to expand their armada of pretzel trucks across the United States. The visitor website shows interest in expanding food trucks into North Carolina, Florida, New York, Washington, and more locales. The company is hoping to attract franchisers with an ad that says, "own the perfect franchise for people on the motion." Food trucks have provided notwithstanding some other manner for Wetzel's Pretzels to notice new markets that don't take up much space. Fans tin besides follow Wetzel'southward Pretzels nutrient truck on social media to follow where they'll exist rolling into adjacent.

The first female CEO of Wetzel's Pretzels is fun and fearless

E'er since Wetzel'due south Pretzels hired their first female CEO Jennifer Schuler in 2019, it's been a wildly successful ride. This native California dreamer is pushing pretzel boundaries with playful combinations like the Rainbow Crunch, a limited pretzel crusted in Fruity Pebbles, that was last available in 2021. Her creative risks are creating a sensation. A writer for Elite Daily raves about the Rainbow Crunch, "smothered in Wetzel's Pretzels' Sweet Coat and topped off with a generous handful of Fruity Pebbles. Aye, it'll have you all the way back to the days of 'He Human' and 'CatDog,' and yep, I'll take five for myself."

The Twisted Kitchen in Pasadena, California, is where crazy recipes like the Rainbow Crunch and Flamin' Hot Cheetos pretzels are born. Schuler'due south Twisted Kitchen tests out new recipes ideas –like soft pretzels with mango glaze drizzled with chamoy and topped with the spicy seasoning Tajín. "We'll practise an innovation day and we'll just bake and exam all day," Schuler told Franchise Times. Schuler swapped out professional person chefs for food stylists in the Twisted Kitchen, challenge the chef's recipes were "too fussy." The switch was a smart move on her part. Mere months after Schuler took the helm as CEO, Wetzel's Pretzels saw their Instagram following increase from 8,000 to 18,000. Plus, 2021 proved a record-breaking year for with double-digit sales growth, according to QSR. Wetzel's Pretzels new CEO exudes that fun California vibe with big, bold ideas that brand people smile.

Wetzel's Pretzels stole the evidence at the 2022 Rose Bowl Parade

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Wetzel's Pretzels was "Walkin' on Sunshine" at the 2022 Rose Parade in Pasadena, California. Cruising down the street with bee-bopping music and upwardly-beat dancing, the company'southward float gave the audience what they've been waiting for: fun! Merely ane look at the royal "pretzel mobile" with a 1950's embankment theme made people smile and dance. In front of the giant blast box stood Wetzel'southward Pretzels founders Phil Wetzel and Bill Phelps forth with current CEO Jennifer Schuler (via Pasadena Weekly). The bladder too featured front-line crew members, franchise partners, and general managers. Embankment assurance, surf boards, and route trip signs paid homage to the spirit of California.

Bright, Southern California colors popped with 100,000 flowers and natural elements on the float (via Pasadena Star-News). Blue statice and xanthous split peas made the beach blanket, while blue statice and silverleaf, orange, and blue lentilsdecked out the archetype convertible. The float won the Golden Land Honour for "most outstanding depiction of life in California," co-ordinate to NBC Los Angeles.

The Rose Parade was a perfect fit for Wetzel's Pretzels since the company is headquartered right in that location in Pasadena. What'due south more, the parade theme — "Dream. Believe. Reach." — resonated with Wetzel's since it was founded past first-time entrepreneurs. "'Dream. Believe. Achieve.' is what we practice as an organisation. It was founded past entrepreneurs who had a dream," Schuler told Pasadena Weekly.

The pretzel chain is actively recruiting military veterans

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Wetzel'southward Pretzels wants you to join. The chain is actively looking to recruit military veterans to exist a office of the company via Force to Franchise, a programme that actively seeks military veterans to become owners of a Wetzel's Pretzels franchise. Veterans meeting program requirements receive perks and discounts for their service. The program offers  ten,000 off the basic franchise fee (cost is $35,000 for a unmarried bakery) or a disbelieve of $5,000 on an initial franchise fee (costs range from $15,000 to $xx,000) for non-traditional locations, according to Franchise Concern Review.

Forcefulness to Franchise is an initiative formed to thank military veterans for their service. In addition, the programme provides business opportunities so veterans can further their goals both professionally and personally, co-ordinate to a Wetzel's Pretzels press release. The purpose is not simply to show appreciation for armed forces veterans, merely to bridge the gap into noncombatant life. Wetzel'southward Pretzels considers the arrangement a win-win since veterans bring admirable traits like leadership, integrity, and a hard work ethic to the company.

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Source: https://www.mashed.com/274594/the-untold-truth-of-wetzels-pretzels/